Our products, rooted in natural skincare principles, draw inspiration from innovative ingredients sourced from South Korea and beyond. Featuring ferments, açai, chia oil, yuzu, algae, peptides and ceramides, each component complements our hero ingredient, matcha, in our inaugural lineup. All formulations are dermatologically tested, vegan-friendly, and utilize only natural preservatives. We are committed to use ingredients that offer genuine benefits—no fillers, just functionality.

Handcrafted in our founder's state-of-the-art German laboratory, each Matcha Routine product reflects our dedication to innovation and nature-inspired excellence. You can trust the efficacy and quality of every creation.

Throughout the meticulous process of product development, we emphasized the importance of formulating products suitable for both humans and canines. The evolution of skincare pH dynamics played a pivotal role; once characterized by acidity for humans and alkalinity for dogs, modern skincare now leans towards an alkaline pH to accommodate heightened skin sensitivities.

"My aspiration? To carve out a distinctive niche in the saturated world of lifestyle brands and uncover untapped possibilities. Amidst the bustling beauty market, I noticed a glaring gap — a lack of aesthetically appealing lifestyle beauty products tailored specifically for our loyal canine companions. This realization sparked a personal and professional journey, intertwining my ambitions with a deep-rooted passion."

Our founder's journey began in the world of luxury, creating marketing strategies for well-known fashion and beauty brands as Bottega, Jacquemus, Balenciaga, Isabel Marant, Valentino & Bobbi Brown.

Driven by love and passion, our journey began with matcha. What started as a health-driven choice evolved into a discovery of matcha's benefits for both humans and canines. Inspired by the need to help her beloved Mila, who struggled with sensitive paws, our founder used her cosmetics expertise to create specialized formulations. A transformative trip to Seoul ignited a new passion, where she explored cutting-edge beauty technologies and connected with top-tier suppliers. Welcome to a new era of innovation and care.